CreateGO

Designers had to hand off every prototype to developers and wait for implementation — slowing down the entire product cycle. The goal was to let designers build working apps themselves, without writing code.

The product required solving a complex design problem: creating a builder interface where each UI element has its own set of configurable properties and behaviors — giving designers real control without overwhelming them.

I acted as a bridge between the design and development teams, thanks to my frontend background. This let me translate technical constraints into intuitive design decisions — and design decisions into developer-friendly specs.

Designed a visual drag-and-drop builder where every element (buttons, divs, inputs, containers) has a configurable properties panel — similar to FlutterFlow. Designers pick components, set properties, and assemble working mobile apps and websites without code. Also designed a Figma plugin for importing layouts directly into the builder.

UI elements are based on the Xela design system — a high-contrast white and blue palette built for clarity and speed.

Worked in a startup team over 6 months. The hardest part was designing the builder itself — figuring out how the visual editor should work, how properties should be structured, and how to make it intuitive for designers with no dev experience. Iterated through multiple prototyping rounds before landing on the right interaction model.